top of page

Google I/O 2025 Changed SEO Forever; How Marketers Can Adapt

  • Team Convergences
  • Jun 9
  • 3 min read
Illustration showing key SEO changes from Google I/O 2025, including AI-driven features like Deep Search, AI Overview, and conversational search, with visual elements like a magnifying glass labeled "SEO," a computer monitor, a robot head, and bar charts.
Illustration highlighting how Google I/O 2025 is reshaping the future of SEO with AI-powered features like Deep Search, AI Overview, and conversational search — signaling a new era in digital marketing and content discovery.

A New Era of Search - Google I/O 2025

At Google I/O 2025, Sundar Pichai and the Google team unveiled the most transformative shift in search since the advent of mobile. With the introduction of AI Mode, AI Overviews, and the Gemini 2.5 model, Google is moving beyond traditional keyword-based search. To an AI-first, multimodal, and conversational experience. This evolution redefines how users interact with information and how marketers approach SEO. (Read More: AI in Search: Going beyond information to intelligence)



AI Mode: The Conversational Search Revolution

AI Mode, now publicly available in the U.S., offers users a chat-like interface that interprets complex queries through Google's Gemini 2.5 model. By breaking down questions into subtopics and synthesizing results, AI Mode provides comprehensive answers. This shifts the focus from traditional link-based results to AI-curated content. It necessitates a new approach for marketers, emphasizing the importance of content that can be effectively parsed and cited by AI systems. (Read More: Google I/O 2025: Announcements, Takeaways & Impacts on SEO.)



AI Overviews: Summarizing the Web

AI Overviews present AI-generated summaries at the top of search results, synthesizing information from multiple sources. While these overviews include links to cited websites, studies indicate a decline in click-through rates. Users often find the summarized information sufficient. Marketers must now focus on creating content that stands out to AI summarization algorithms, ensuring their information is included in these overviews.


Deep Search and Personal Context

Google's Deep Search feature enhances the search experience by allowing users to delve into topics more thoroughly. Personal Context tailors search results based on individual user data. These advancements mean that content must be not only relevant but also personalized and context-aware. Marketers should consider user intent and personalization when developing content strategies. Marie Haynes



Impact on Organic Traffic and Visibility

The integration of AI Overviews and AI Mode has led to concerns about reduced organic traffic, as users may obtain the information they need directly from AI-generated summaries. This shift challenges the traditional SEO model, where higher rankings equated to increased traffic. Marketers must adapt by focusing on content that is authoritative and likely to be cited by AI, as well as exploring alternative channels for traffic generation.


Strategies for Marketers to Embrace the Change

1. Optimize for AI Summarization

  • Create content that is clear, concise, and authoritative.

  • Use structured data to help AI understand and cite your content.

2. Embrace Multimodal Content

3. Focus on E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness)

  • Demonstrate expertise and authority in your content to increase the likelihood of being cited by AI.

  • Build trust with your audience through transparent and accurate information.

4. Monitor AI-Driven Traffic

5. Diversify Traffic Sources

  • Invest in alternative channels such as social media, email marketing, and direct engagement to reduce reliance on organic search traffic.



Embracing the Future of SEO

Google I/O 2025 marks a significant turning point in the evolution of search. AI becomes more integrated into the search experience. Marketers must adapt by focusing on content that is authoritative, personalized, and optimized for AI systems. By embracing these changes and developing strategies that align with the new search paradigm, marketers can continue to reach and engage their audiences effectively.

—

Citation: Google I/O 2025: From research to reality. (2025, May 20). Google Blog. https://blog.google/technology/ai/io-2025-keynote/


 
 
 

Comments

bottom of page